“Our target demographic is the ‘Minecraft Generation’,” Nichiporchik said to me at PAX South. According to TinyBuild CEO Alex Nichiporchik, that is absolutely intentional. Or both! (See also: Minecraft.) Turns out I was right - the “stealth horror” title is fairly popular on YouTube, as you’d expect from a video game that feels like it owes more than a little to the Slender craze. To me, that meant that either Hello Neighbor was a kid-friendly game or a popular YouTuber had gotten their hands on it. And I’m only 21 years old, so you know that when I say “kids,” I mean “actual children.” When I arrived at TinyBuild’s PAX South booth for my Hello Neighbor appointment, hoping to either get a hold of somebody or hop on a station myself, I noticed something that both piqued my interest and got me a little worried: a lot of kids were playing the game.
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